IG赞 美媒:超越Instagram,TikTok成美国青少年中第二大最受欢迎社交应用

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据美国消费者新闻与商业频道(CNBC)6日报道,根据当天发布的一份报告,TikTok已经超过Instagram,成为美国青少年中第二大 受欢迎的社交应用。

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CNBC报道截图

CNBC称,根据美国派杰公司(Piper Sandler)的一份报告,TikTok这款短视频应用目前在青少年中的受欢迎度仅次于Snap的“阅后即焚”照片分享应用程序(Snapchat)。报告提到,34%的青少年将Snapchat作为自己 喜欢的社交应用,其次,29%的青少年选择TikTok。而紧随Snapchat与TikTok之后的是脸书旗下的Instagram,有25%的青少年将这款应用作为自己 喜欢的社交应用。在派杰公司2020年春季版的报告中,TikTok排名第3。

According to a report by Piper Sandler, tiktok's short video app is second only in popularity among teenagers to snap's "burn as you read" photo sharing app, CNBC said. According to the report, 34% of teenagers choose snapchat as their favorite social app, followed by 29% who choose tiktok. Snapchat and tiktok are followed by Facebook's instagram, which 25% of teenagers use as their favorite social app. Tiktok ranked third in pager's spring 2020 report.

不过报告也提到,在用户参与度方面,Instagram仍是用户参与度 高的应用,达到84%,其次是Snapchat(80%)和TikTok(69%)。CNBC称,TikTok在年轻的美国用户中继续获得市场份额,而年轻用户是社交应用的关键受众。这些用户也是广告商主要针对人群,广告收入是社交媒体应用的主要收入来源。

However, the report also mentions that instagram is still the app with the highest user participation, reaching 84%, followed by snapchat (80%) and tiktok (69%). According to CNBC, tiktok continues to gain market share among young US users, who are key audiences for social apps. These users are also advertisers, mainly targeting at the crowd, and advertising revenue is the main source of income for social media applications.


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