facebook 买粉丝 第三季度苹果App Store营收几乎是谷歌Play Store两倍，TikTok领跑安装量

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According to sensor tower's preliminary estimate, global consumer spending on in app purchase, subscription and one-time app purchase on the app store rose to $19 billion in the third quarter, up 31% year-on-year. In contrast, Google's play store grew 34% over the same period to $10.3 billion.

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IT之家10月2日消息 据Sensor Tower的新数据显示，2020年第三季度，苹果App Store产生的收入再次几乎是谷歌Play Store的两倍。

Sensor Tower初步估计，三季度全球消费者在App Store上应用内购买、订阅和一次性应用购买的支出上升到190亿美元，同比增长31%。相比之下，谷歌的Play Store同期增长34%，达103亿美元。

According to sensor tower's preliminary estimate, global consumer spending on in app purchase, subscription and one-time app purchase on the app store rose to $19 billion in the third quarter, up 31% year-on-year. In contrast, Google's play store grew 34% over the same period to $10.3 billion.

整体来看，两个应用商店营收比去年的222亿美元多出32%，而安装量增长23.3%，达到365亿。

App安装量方面，AppStore增长2.5%，估计安装量82亿，而PlayStore增长283亿，同比增长31%。虽然 次安装量大幅增加，但作为一个赚钱的平台，安卓还是远远落后于iOS。

Sensor Tower发现，持续的新型冠状病毒大流行继续对应用市场产生积极影响，这一现象在7月第二季度末 出现。

社交媒体新秀TikTok是第三季度收入 高的非游戏应用，其次是YouTube、Tinder、腾讯视频和Disney+。TikTok还领跑安装量，Facebook、Zoom、WhatsApp和Instagram紧随其后。

IT之家了解到，游戏应用在本季度也有类似的增长，综合支出增长26.7%，达到209亿美元。App Store在这一类别中处于领先地位，游戏内支出产生了124亿美元，同比增长24%。Google Play的收入为85亿美元，同比增长30.8%。

It home learned that game applications had a similar growth in the quarter, with comprehensive spending up 26.7% to $20.9 billion. App store is in the leading position in this category, with in-game spending generating $12.4 billion, up 24% year-on-year. Google play's revenue was $8.5 billion, up 30.8% year on year.

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